What do you think digital marketing is?
Well, just like marketing is the action or business of promoting and selling products or services through advertising , Digital marketing is a component of marketing that uses the internet and online digital technologies such as digital media platforms to target the audience exclusively.
Through digital marketing we get to reach people worldwide and are able to provide products and services to larger audience increasing our demand and consumption and in turn raising profits.
SCOPE OF DIGITAL MARKETING IN INDIA IN THE NEW DIGITAL ERA
Since, Digital marketing industry is taking off rapidly every company and business are turning digital. After China India has the largest number of internet users in the world. Recent data shows that by 2023 the number of active Indian internet users will grow to almost 666 million in India and more than 5.3 billion globally. Thus, this illustrate that a larger share of people are shifting online and hence it makes complete sense to start marketing online because it helps to reach a greater audience and eventually shareasale.com, Earn Cash!”>Digital Marketing Executive